Oake · Hospitality and lifestyle brands

We help brands get found, chosen and remembered.

We work with hotels, shops and lifestyle brands. We find what is holding your marketing back, fix it, and set up the AI tools that keep it working.

AuditMarketingAI systemsPlain reporting

So, what do we do?

01

We find the gaps

We check your Google results, AI search, social, website and email to see what is not working.

02

We fix them

SEO (Google), GEO (AI search like ChatGPT), social media and content writing, working together as one plan.

03

We keep them fixed

AI dashboards and assistants that spot problems early and tell your team what to do.

You do the work. Someone else gets the customer. We help customers find you, choose you and come to you first.

What feels off?

Pick the one that sounds like you. This is how we think.

Audit · touchpoints● scanning
    Plug with

    Illustrative. Every real audit starts from your own search, social and sales data.

    One request. A custom plan.

    Start with one request. We look at the whole picture, then fix only what is missing.

    Step 1

    Tell us

    Start with one request, or just "something feels off".

    Step 2

    Audit

    We check search, AI answers, social, website and email.

    Step 3

    Find the gaps

    We show you what is missing and what matters first.

    Step 4

    Plug them

    We fix it with only the skills you need.

    Step 5

    Monitor

    AI dashboards watch your results and flag problems early.

    Brands we have worked with

    • MyMillennium
    • Millennium Hotels and Resorts
    • LemmaTree
    • Prolink
    • BAT
    • ESSEC Business School
    • Grand Copthorne Waterfront
    • voco Orchard Singapore
    • Free Food for All
    • Real Yoga
    • Dr Cindy's Medical Aesthetics

    Hear it from them.

    15+ years working with private and public sector clients.

    ★★★★★
    True wordsmiths. Great content and SEO work that took my company to first page of Google. K T
    ★★★★★
    From handling authors, indoor playgrounds, healthcare to hospitality, Wordsmithery is the go to agency that solved all my digital and graphic needs. Their efficiency, service and consultancy is top notch. Carolyn Wishnowski
    ★★★★★
    Mag’s patience, efficiency, technical expertise, and above all, personal service is second to none. Communication with them is easy, and their response is prompt with a clear understanding of our needs. Gloria Kong

    We help the brands people visit.

    Different customers, same question: who can I trust?

    Resort pool deck at dusk
    Hotels and resortsStay-worthy stories that fill rooms.
    Clothing rack seen through a shop window
    Retail and boutiquesFound online, chosen in store.
    Plated dish at a candlelit table
    Food and beverageMenus and moments people search for.
    Modern home at dusk
    Lifestyle and homeBrands with a look worth sharing.

    Front of house. What customers see.

    SEO, GEO, social and content, used only where the audit says. Each one feeds the others.

    POSITION 1 TODAY+6 MONTHS
    SEO · Google

    We help you rank.

    Technical fixes, keyword strategy and pages built to rank and then convert. Reports you can read without a glossary.

    Best place for a weekend treat?
    Your Brand comes up most often.
    1 · yourbrand.com2 · reviewsite.com
    GEO · AI search

    We help AI name you.

    ChatGPT and Perplexity recommend brands they trust. We structure your content so yours is named, then track how often.

    ReelsStoriesCarouselsCommunity See the reels →
    Social media marketing

    We help you get watched.

    Strategy, content and community across Instagram, TikTok, Facebook and LinkedIn. Built for hotels, shops, restaurants and brands people visit.

    Content writing

    We help your words work.

    Articles, website copy, newsletters and captions in your brand's voice. Written to be found first and remembered second.

    When the audit calls for it: branding, graphic design, photography and cinematic video. Behind all of it sits the back of house, below.

    Back of house. What keeps it running.

    We are more than a marketing agency. We build the AI tools behind the scenes, so everything runs smoothly and problems get caught early.

    • AI dashboardsOne view of search, AI mentions, social and enquiries, in plain language.
    • Gap alertsFlags drops, mismatches and missing content before they cost you customers.
    • AI assistants for your teamPrompt your team on what to do next, and draft the first version for them.
    • Chatbots for your customersAnswer common questions at any hour and capture enquiries.
    • Workflow automationReports, content pipelines and follow-ups that run without being chased.
    Gap radar · example● watching
    • Instagram reach down 22% this weekSuggested: turn the top reel into a carousel
    • Opening hours differ on Google and your websiteSuggested: update both listings today
    • AI tools stopped naming you for your top searchSuggested: refresh the page AI cites most
    Illustration with made-up alerts
    Customer chatbot · example● online
    Are you open on Sunday?
    Yes, 10am to 6pm. Would you like directions, or to book a visit?

    One system. Not four silos.

    Each skill is good alone. Together they are worth far more than the sum. What one learns, the others use.

    01 · Content

    Words that earn trust

    Written for search and for people, in your voice.

    Feeds SEO: every page is built to rank
    02 · SEO

    Found on Google

    Structure and keywords that bring the right visitors.

    Feeds GEO: clear pages get quoted
    04 · Social

    Noticed everywhere

    Reels and posts that show what the words promise.

    Feeds Content: what lands shapes what we write next
    03 · GEO

    Named by AI

    Consistent facts and mentions that AI engines trust.

    Feeds Social: AI-cited stories make better posts
    Measured togetherOne plan. One voice. One report.

    Also in the toolkit, when the audit calls for it

    BrandingGraphic designPhotographyCinematic videoWebsitesEmail newslettersReporting

    Why this is different.

    Most agencies sell a menu. We start with what is missing, fix it, then build the systems that stop it happening again.

    01

    Diagnosis first

    We audit before we propose anything. No generic package, no guessing.

    02

    One request is enough

    Come with a single job. We look wider and tell you what else is holding it back.

    03

    Custom, not a bundle

    You get the mix the audit calls for, and nothing you do not need.

    04

    Conflicts fixed

    Website, social, search and email stop contradicting each other and start working as one.

    05

    Watched, not forgotten

    AI dashboards and alerts report enquiries and sales in plain language.

    06

    15+ years

    Work for private and public sector clients, with hospitality and lifestyle brands at the core.

    Social, in motion.

    One of the things we plug in: short-form and cinematic video for Instagram, TikTok, Facebook and YouTube Shorts.

    Reel 01IG · TikTokYour reel goes here
    Hotels · Sample reelStock footage · 9:16
    Reel 02IG · TikTokYour reel goes here
    Retail · Sample reelStock footage · 9:16
    Reel 03IG · TikTokYour reel goes here
    Fashion · Sample reelStock footage · 9:16
    Reel 04IG · TikTokYour reel goes here
    Resorts · Sample reelStock footage · 9:16

    Why GEO

    How AI picks who to name.

    AI engines do not rank ten links. They write one answer and cite a few sources. Trust signals, clear structure and consistent mentions across the web decide who makes the cut. We build all three.

    • Brand mentionsWe track it
    • Citations to your pagesWe track it
    • Share of answer vs competitorsWe track it
    • How the AI describes youWe track it
    ask / ai answer● live sample
    > best place for a weekend treat near me

    Your Brand comes up most often. Its website, reviews and social all tell the same story, so AI tools trust it.

    1 · yourbrand.com2 · reviewsite.com3 · news.com
    Illustration: what we work towards for your brand

    Quick answers.

    So are you just a marketing agency?

    No. We also build the back of house: AI dashboards, assistants and automations. Your team works faster, covers more ground and spots problems early.

    What if I only need one thing?

    Start there. Tell us the one job, and we audit around it. If it is the only thing holding you back, that is all we will do.

    What does the audit cover?

    Search, AI answers, social, website copy, email and brand consistency. We look at how they work together, not just one at a time.

    Who do you work with?

    Hospitality is where we began, and we still do the most work there. We also work with retail, food and beverage, and lifestyle brands.

    What is GEO?

    Generative engine optimisation. It is the work of making sure AI tools such as ChatGPT and Perplexity name your brand when people ask for recommendations.

    Is SEO still worth it with AI search?

    Yes. AI tools draw on clear, trusted pages, so SEO and GEO support each other. We plan them together.

    Ready when you are

    Tell us what feels off.

    Book a call

    Tell us what is going on. We will look into it, tell you what we find, and what it takes to fix.